Strategy Phase
Brand Audit Services in UAE
Comprehensive assessment of your brand's health, consistency, and competitive position. We identify gaps and provide actionable recommendations for improvement.
Investment Starting From
AED 10,000
Comprehensive audit packages available up to AED 35,000+
What is a Brand Audit?
A brand audit is a comprehensive examination of your brand's current position in the market. It's like a health checkup for your brand—identifying strengths to leverage, weaknesses to address, and opportunities to pursue.
Many businesses operate with assumptions about their brand that may no longer be accurate. Customer perceptions shift, competitors evolve, and internal consistency erodes over time. A brand audit provides objective clarity on where you actually stand.
The audit examines both internal elements (visual identity, messaging, brand guidelines adherence) and external factors (market position, competitor landscape, customer perception) to give you a complete picture and prioritized action plan.
Our Brand Audit Process
1. Discovery & Data Collection
We gather all brand assets, conduct stakeholder interviews, and collect customer feedback to build a comprehensive view of your brand ecosystem.
- •Stakeholder interviews and surveys
- •Brand asset inventory collection
- •Customer perception research
- •Competitive landscape mapping
2. Visual Identity Assessment
We evaluate your logo, colors, typography, imagery, and overall visual system for consistency, quality, and market appropriateness.
- •Logo and visual identity review
- •Brand guidelines compliance check
- •Touchpoint consistency analysis
- •Digital presence evaluation
3. Messaging & Positioning Analysis
We assess how effectively your brand communicates its value proposition and differentiates from competitors.
- •Messaging consistency review
- •Value proposition clarity assessment
- •Competitive differentiation analysis
- •Voice and tone evaluation
4. Findings & Recommendations
We synthesize all findings into a comprehensive report with prioritized recommendations and a strategic roadmap.
- •SWOT analysis summary
- •Prioritized improvement recommendations
- •Quick wins vs. long-term initiatives
- •Implementation roadmap
Why UAE Businesses Choose SAGE
OBJECTIVE PERSPECTIVE
We provide an unbiased, external view of your brand that internal teams often can't see. Fresh eyes reveal blind spots and opportunities.
UAE MARKET CONTEXT
We understand the unique dynamics of the UAE market, from cultural considerations to competitive landscapes across industries.
ACTIONABLE INSIGHTS
Our reports don't just identify problems—they provide specific, prioritized recommendations you can implement immediately.
EXECUTION CAPABILITY
We can execute on audit recommendations, from brand refresh to complete rebrand, ensuring findings translate to action.
Brand Audit Packages
From quick health checks to comprehensive assessments, choose the depth of analysis your brand needs.
Quick Check
For periodic health assessment
Starting from
AED 10,000
- ✓Visual identity review
- ✓Digital presence scan
- ✓Competitor snapshot (5 competitors)
- ✓Key findings summary
- ✓Priority recommendations
- ✓Executive presentation
Full Audit
For strategic decision-making
Starting from
AED 22,000
- ✓Everything in Quick Check, plus:
- ✓Stakeholder interviews (5-8)
- ✓Customer perception survey
- ✓Detailed competitor analysis (10)
- ✓Touchpoint audit (all channels)
- ✓Comprehensive report (40+ pages)
- ✓Implementation roadmap
Enterprise
For multi-brand portfolios
Starting from
AED 35,000
- ✓Everything in Full Audit, plus:
- ✓Multi-brand assessment
- ✓Brand architecture review
- ✓Original market research
- ✓Employee brand survey
- ✓Board-ready presentation
- ✓Strategic planning workshop
All prices are estimates. Contact us for a custom quote.
Frequently Asked Questions
What does a brand audit include?
A comprehensive brand audit examines visual identity consistency, messaging alignment, competitive positioning, customer perception, digital presence, and internal brand culture. You receive a detailed report with prioritized recommendations.
How long does a brand audit take?
Most brand audits take 3-6 weeks depending on scope. This includes data collection (1-2 weeks), analysis (1-2 weeks), and report development (1-2 weeks).
When should a company get a brand audit?
Consider a brand audit when experiencing market share decline, planning growth, before a rebrand decision, after M&A, when brand consistency is slipping, or as a periodic health check every 2-3 years.
What happens after the audit?
After presenting findings, we can help you prioritize and execute recommendations—from quick fixes to comprehensive rebrands. Our audit naturally leads into strategy and design phases.
Ready to assess your brand?
Get clarity on your brand's health and a roadmap for improvement. Book a free consultation to discuss your needs.
Book Free Consultation