Strategy Phase
Brand Naming Services in Dubai
Create memorable, meaningful names that capture your brand's essence. We develop names that work across languages, cultures, and markets in the UAE and beyond.
Investment Starting From
AED 8,000
Comprehensive naming packages available up to AED 25,000+
What is Brand Naming?
Your name is often the first thing people encounter about your brand. It's whispered in recommendations, typed into search bars, and printed on business cards. A great name does more than identify—it evokes emotion, conveys positioning, and becomes synonymous with the experience you deliver.
In the multilingual UAE market, naming carries additional complexity. Names must work in English and Arabic, avoid unintended meanings across cultures, and sound natural when spoken by diverse audiences. They also need to be legally available and digitally discoverable.
Our naming process combines creative exploration with rigorous screening to deliver names that are memorable, meaningful, and ownable.
Our Brand Naming Process
1. Discovery & Briefing
We start by understanding your brand, audience, and competitive landscape. What feelings should the name evoke? What messages should it convey? What names already exist in your space?
- •Brand positioning and values review
- •Target audience analysis
- •Competitive name audit
- •Naming criteria development
2. Name Generation
Using various creative techniques, we generate hundreds of potential names across different naming strategies—from descriptive to abstract, coined to evocative.
- •Multiple naming approaches explored
- •Arabic and English considerations
- •Cultural sensitivity screening
- •Preliminary domain checks
3. Screening & Shortlisting
We rigorously screen candidates for trademark conflicts, linguistic issues, and digital availability, narrowing to a strategic shortlist.
- •Trademark screening (UAE and international)
- •Linguistic analysis and pronunciation
- •Domain and social handle availability
- •Strategic evaluation against criteria
4. Presentation & Selection
We present final candidates with full rationale, helping you make an informed decision about your brand's most important word.
- •Detailed name rationale and meaning
- •Visual mockups showing name in use
- •Trademark filing recommendations
- •Domain acquisition support
Why Dubai Businesses Choose SAGE
BILINGUAL EXPERTISE
We understand how names work in both Arabic and English, ensuring your name resonates across the UAE's diverse linguistic landscape.
STRATEGIC PROCESS
Our naming isn't random brainstorming. It's a structured process that ensures every name we present has strategic rationale and practical viability.
THOROUGH SCREENING
We screen for trademark conflicts, linguistic issues, and digital availability before presenting options—saving you time and legal risk.
FULL-SERVICE PARTNER
Once you have a name, we can develop your complete brand identity, ensuring seamless transition from naming to visual execution.
Brand Naming Packages
From product names to company names, choose the package that fits your naming needs.
Starter
For product or sub-brand naming
Starting from
AED 8,000
- ✓Discovery workshop
- ✓50+ name candidates generated
- ✓10 vetted options presented
- ✓Basic trademark screening
- ✓Domain availability check
- ✓1 round of refinements
Professional
For company or brand naming
Starting from
AED 15,000
- ✓Everything in Starter, plus:
- ✓100+ name candidates generated
- ✓20 vetted options presented
- ✓Comprehensive trademark screening
- ✓Arabic linguistic analysis
- ✓Visual mockups for finalists
- ✓2 rounds of refinements
Enterprise
For brand architecture projects
Starting from
AED 25,000
- ✓Everything in Professional, plus:
- ✓Multiple naming needs (parent + subs)
- ✓Naming system development
- ✓International trademark screening
- ✓Consumer testing (optional)
- ✓Domain acquisition support
- ✓Unlimited refinements
All prices are estimates. Contact us for a custom quote.
Frequently Asked Questions
How long does the naming process take?
A comprehensive naming project typically takes 3-6 weeks, including discovery, generation, screening, and final selection. Rush timelines are available for urgent projects.
How many name options will we receive?
We generate 100+ initial candidates and present 15-25 vetted options for your review. From there, we refine to a final shortlist of 3-5 names with complete rationale.
Do you check trademarks and domains?
Yes, trademark and domain screening is included in all packages. We conduct preliminary searches in the UAE and check domain availability across common TLDs.
Can you create Arabic names?
Absolutely. We develop names that work in both Arabic and English, ensuring they sound natural, have positive connotations, and resonate with UAE audiences.
Ready to name your brand?
Let's create a name that captures your essence and resonates with your audience. Book a free consultation.
Book Free Consultation