Quickfly
Logistics
A comprehensive brand identity for a UAE logistics company. From logo design to vehicle branding, we created a complete visual system that communicates speed, reliability, and professionalism.
CLIENT
Quickfly Logistics L.L.C
INDUSTRY
Logistics & Delivery
LOCATION
Dubai, UAE
YEAR
2024
The Challenge
Quickfly Logistics approached us at a critical growth phase. As a new entrant in Dubai's competitive logistics market, they needed a brand identity that would immediately establish credibility and differentiate them from established players.
The challenge was creating a visual identity that communicates both speed and reliability - two qualities that can sometimes feel contradictory. The brand needed to feel modern and dynamic while also trustworthy and professional.
Additionally, the identity needed to work seamlessly across digital and print applications, from small mobile app icons to large vehicle graphics and warehouse signage - all while supporting both English and Arabic.
Our Approach
1. Strategic Discovery
We conducted in-depth research into the UAE logistics market, analyzing competitors and identifying visual territories that were underexploited. This helped us find a unique positioning for Quickfly.
2. Visual Identity Development
We developed a dynamic logomark using golden ratio principles, creating a symbol that works across English and Arabic while capturing the essence of speed and efficiency.
3. Comprehensive Guidelines
We created a 95-page brand book covering every aspect: logo usage, color systems, typography, photography style, and detailed application examples.
4. Brand Rollout
We designed and produced business cards, vehicle wraps, staff uniforms, and packaging - ensuring consistent brand presentation across all customer touchpoints.
Brand Guidelines
95 PagesA selection of spreads from the comprehensive brand guidelines we developed for Quickfly Logistics.
Contents
Primary Colors
Social Media
Billboard Application
Print Limitations
Logo Variations
Arabic Logo System
Typography Guidelines
Brand Applications
Vehicle Branding
Uniform Design
Packaging Design
Full brand guidelines available for clients upon request
Results & Impact
The new brand identity has positioned Quickfly Logistics as a credible, professional player in the UAE logistics market. The cohesive visual system has enabled consistent brand presentation across all touchpoints.
Pages of brand guidelines
English & Arabic logo system
Fleet, uniforms & packaging
Ready for your brand transformation?
Let's discuss how we can create a brand identity that sets you apart in your market.